You may realize that marketing your dental practice is getting harder as there are more and more ways to
market your practice. Developments in marketing are forever changing and it is almost impossible to keep up.
Within these two seminars, you will learn how to use marketing in a well ‘thought’ out and consistent way to
grow your practice revenue by conquering the social media challenges and developing a clear marketing plan
that will assist in attracting new patients and retaining your current ones.”

Social Media 2019 Update
Are you interested in growing your practice through social media but aren’t sure how to begin or what to do for
maximum impact? In this talk, we will guide you through what you need to know to successfully harness the
power of social media to connect with existing and potential patients. Many dentists are now aware that social
media is a proven way to connect with existing and potential clients. However many are confused and frustrated
and don’t know where to start or what to post. If you see the value in using social media for your dental practice
but are worried that you’re going to end up spinning your marketing wheels, this talk will help. This talk covers
the most common areas that dental practices find challenging when it comes to social media marketing.
It will cover:

• Why you should consider social media for your practice
  • Which social media platforms you should be using
  • Top social media mistakes and how to avoid them
  • How often and what to post on social media
  • Why you should think about videos and Facebook Live
  • Why you should be thinking about Facebook Ads

Carolyn S Dean

Carolyn S Dean is the author of “Fully Booked – Dental Marketing Secrets for a Full
Appointment Book” and is the Managing Director at My Dental Marketing. Named as ‘Dental
Industry Professional Of The Year 2018’ by the Australian Dental Industry Association (ADIA),
Carolyn is a widely known seminar speaker and dental marketing consultant working extensively
with dental professionals throughout Australia and New Zealand. Carolyn has over 25 years’
experience in sales and marketing, working with some of the largest global IT organizations.
With over the last 15 years, she has specialized in dental, medical and healthcare profession.
Carolyn is Managing Director at My Dental Marketing award-winning specialist in marketing services
and website design for dental professionals. They currently manage a portfolio of over 400 practices.
As a consequence, Carolyn has gained a deep understanding of this profession’s problems and pain points.

Dates & Locations

Queensland                                        New South Wales                                        Victoria
Mon 5 August 2019                          Wed 7 August 2019                                     Wed 14 August 2019
Henry Schein                                      Henry Schein                                                 Henry Schein
Grd Flr, 8 Gardner Close                   B3, L6, 189 O’Riordan Street                      L9, 369 Royal Parade
Milton QLD 4064                                Mascot NSW 2020                                       Parkville VIC 3052

Registration
Registration: 5:30pm
Time: 6:00 to 9:00pm
Cost: $75 per unit
Groups & returning participants: $65

Receive a free copy of Carolyn S Dean’s book:
“Fully Booked – Dental Marketing Secrets
for a Full Appointment Book” when you
attend a seminar for the first time!

Register online: www.henryschein.com.au/education

Registration Enquiries:

T: 1300 302 421 | E: events@henryschein.com.au