Social Media Secrets – How to get new patients using social media marketing

Are you interested in growing your practice through social media but aren’t sure how to begin or what to do for maximum impact?

In this talk we will guide you through what you need to know to successfully harness the power social media to connect with existing and potential patients.

Many dentists are now aware that social media is a proven way to connect with existing and potential clients. But many are confused and frustrated and don’t know where to start or what to post.

If you see the value in using social media for your dental practice but are worried that you’re going to end up spinning your marketing wheels, this talk will help.

This talk covers the most common areas that dental practices find challenging when it comes to social media marketing

It will cover:

• Why you should consider social media for your practice.
• Which social media platforms you should be using.
• Top social media mistakes and how to avoid them.
• How often and what to post on social media.
• Why you should think about videos and Facebook Live.
• Why you should be thinking about Facebook ads.
• How to plan your social media strategy.

Course Content

Section 1: The Big Picture

Why social media matters, thanks to social media the way we do business is changed forever. Building an online community, community is the latest password but is more than just a flash in the pond. Social network automation tools will save a lot of hassle buy automating some of your updates.

Section 2: Facebook, getting started with Facebook.

Facebook does a good job giving you too many options, we explain the essentials. Share thing in Facebook groups, by creating groups you can control how you interact with Facebook. Set-up a Facebook event, Facebook makes it easy to organise a logistics of an event. Free marketing on Facebook, increase online sales, build brand of the awareness and promote your services. Effective Facebook ads, when to market your business on Facebook, you want to consider Facebook ads.Facebook Ads advance tips, master these advance techniques and you’ll be rubbing shoulders with the pros.

Section 3: INSTAGRAM, the essentials of Instagram

Introducing Instagram one of the biggest success stories of recent times. How to succeed on Instagram? Learn how to get followers, express values and build your business and dental practice brand.

Section 4: LINKEDIN, the essentials of LINKEDIN

Is the biggest online marketing portal in the world and a perfect marketing ground for your dental practice. Master LinkedIn marketing LinkedIn is great for getting career boost but is also formidable for marketing.

Section 5: TWITTER, the essentials of twitter

Is the most direct social network where you get the messages across to in 140 characters. Get the most talk in twitter. Twitter is easy to set up and used and fantastic for getting your message out there.

Section 6: Pro Tips, Social Media Analytics

• Discover if the social media is really working for you and your business.
• Get to the top of Google, as it was crucial to get your business website recognise in the crowded market.
• Keep it on your website, how to keep visitor on your sight once they’veclicked from a searched result.
• How to go viral, we look tight so you can easily share a book content to promote your brand.
• Handling social media in the crosses, learn how to void and handle social media crosses by looking at recent meltdowns.
• Marketing with the blog, when an active blog establishes that you have a deeper dialogue with your patients.
• Creating good social content, visual content is the most important type because social networks actively boost it.