Do you know what your patients are saying about you behind your back? Do you know that your patients are talking about you online, leaving comments and feedback on how… Continue Reading
Many dental practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that… Continue Reading
Print advertising used to be at the centre of all advertising because you had little other choice. It can be effective, but it is expensive and hit and miss. It… Continue Reading
Search engine optimisation (SEO) is the on-going process of making sure your website performs as well as possible on specific search engine searches. The key distinction between paid and organic… Continue Reading
Your external marketing is directed at prospective new patients who do not know you. You need, therefore, to create a consistent marketing message for use in your external communications that… Continue Reading
So where do you start? Which type of marketing is best for you and your practice? Which is more important, internal marketing or external marketing? Many people believe that one… Continue Reading
Facebook Business Pages vs. Facebook Profiles A dental practice needs a Facebook business page. This is different from your personal profile on Facebook. Many people start using their personal Facebook… Continue Reading
