There’s nothing like the New Year that makes you reevaluate everything. Your dental marketing might be in a bit of a rut or you didn’t achieve what you planned in… Continue Reading
Print advertising used to be at the centre of all advertising because you had little other choice. It can be effective, but it is expensive and hit and miss. It… Continue Reading
Promotional dental marketing People are procrastinators; particularly when it comes to dentistry, they need a reason to come back in to see you. Incentive-based marketing is a great way to… Continue Reading
See Carolyn speak and earn CPD points. We wanted to let you know that Carolyn is doing a number of CPD lectures around Australia in the coming weeks. So if… Continue Reading
A critical principle when looking at your external dental marketing is the concept of frequency versus reach. Reach and frequency are terms generally used when planning advertising campaigns. However, the… Continue Reading
